Sporting News hopes to score with new print, Web editions

06/10/2008 | NYTimes.com

The 122-year-old Sporting News, under new owner American City Business Journals, is reinventing itself as a twice-monthly print publication focusing on analysis and commentary, supplemented with a daily online version containing scores and statistics. "People know the brand, they just know it as an old brand, something their father read," said publisher Ed Baker. "We're creating a new Sporting News, modernizing and contemporizing it in a way that makes sense for today's rabid die-hard sports fan."

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