Trigger, event-based e-mails can boost conversions

06/10/2008 | Multichannel Merchant

Event-based e-mail marketing can be a powerful tool because it empowers the consumer to choose appropriate messaging, according to one writer. Trigger e-mails to consider include welcome e-mails to registered visitors or first-time customers, and reactivation e-mails to dormant customers.

View Full Article in:

Multichannel Merchant

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Product Manager
Smithsonian Museum Retail
Washington, Dist. Columbia
communications program manager, Partner Resources-Seattle, WA
Starbucks
Seattle, Washington
director, mobile engineering, Global Technology - Seattle, WA
Starbucks
Seattle, Washington
Sr. Social Media Specialist
DSW
Columbus, Ohio
Product Development Manager
Vermont Country Store
Manchester, Vermont