Seventeen seeks to expand presence in virtual world

06/10/2009 | Mediaweek

Seventeen magazine, via a new deal, is sharing content with virtual world site Habbo.com. Under the pact, Habbo will be able to use articles, quizzes, polls and other Seventeen content on its site, which will have an area dubbed Seventeen Beauty Salon to offer tips and information on dating, beauty and celebrities. The Seventeen group has garnered 20,000 users since its launch last month.

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