Andrew Yule plans to focus on high-end customers

06/10/2010 | Economic Times (India), The

Andrew Yule & Co has launched a trio of new designer specialty teas to cater to high-end customers and bolster its margins. The teas will be sold at Harrods and other high-street department stores. "This season during the first flush tea production, we had made some exclusive handrolled speciality teas which have been branded as Black Star and have been sold at attractive prices in the world market. These teas are customised and are for exclusive mail order exports to European Union and the USA," said Sunil Munshi, head of the tea division at Andrew Yule.

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Economic Times (India), The

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