This business plan isn't just blowing smoke

06/10/2010 | National Public Radio (text and audio)

Pot shops sprouted like weeds when California legalized medical marijuana, but JoAnna LaForce says she wanted to stand out from the crowd. The Farmacy, her chain of upscale dispensaries, offers massage, acupuncture and cooking classes in addition to its organic herbal remedies. The Farmacy's general manager says the goal is for the business to be able to prosper as a holistic wellness center -- even if legalized pot goes up in smoke.

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