Denny's gets social, despite a focus on fundamentals

06/10/2010 | MediaPost Communications

As Denny's struggles to revitalize the brand by focusing on the fundamentals of the business, it is not ignoring social media efforts, Mediapost reports. In addition to offering mobile promotions, the chain has gotten creative in its social marketing, courting Facebook fans and building an online audience with promotions such as one this month that lets users create their own Father's Day cards.

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