Mello Yello launches retro packaging

06/10/2010 | Drug Store News

Mello Yello is paying tribute to the 1970s with retro packaging and logos that show stylized fruit images and extend the double "L" letters to the label's edge. The look "captures the original, easy-going smooth of the '70s," said Sabrina Tandon, senior manager of the Coca-Cola brand.

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