Don't forget the power of your people

06/10/2011 |

Most CSR strategies focus on things such as energy and carbon -- but companies are actually people-powered, writes Ali Hart. To make a meaningful difference, a CSR strategy should focus on employees, finding new ways to maximize their well-being and make the most of their potential. "If we want to maximize innovation, our competitive edge and our profits, we need to remember that businesses begin and end with humans," Hart writes.

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