Retailers embrace ease and price of QR codes

06/10/2011 | Los Angeles Times (tiered subscription model)

Quick-response codes are relatively cheap and easy to use as part of an ad or point-of-sale marketing campaign, and a growing number of retailers have embraced the compact codes that users scan with smartphones to access additional information. Macy's and Home Depot now boast QR codes throughout their stores, and chains including Gap, Target and Starbucks have included them in advertising.

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY