Retailers embrace ease and price of QR codes

06/10/2011 | Los Angeles Times (tiered subscription model)

Quick-response codes are relatively cheap and easy to use as part of an ad or point-of-sale marketing campaign, and a growing number of retailers have embraced the compact codes that users scan with smartphones to access additional information. Macy's and Home Depot now boast QR codes throughout their stores, and chains including Gap, Target and Starbucks have included them in advertising.

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Los Angeles Times (tiered subscription model)

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