Why brands should pay attention to negative feedback

06/10/2011 | ManagingCommunities.com

Companies should pay attention to blowback from their social media followers and fans, writes Patrick O'Keefe. Vocal critics may make up only a small percentage of your online community, let alone your total customer base, but they're too invested and too influential to ignore. "Of all of the things you can do to build your sales, caring is a very affordable option," O'Keefe writes.

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