Adobe demonstrates Photoshop live at Swedish bus stops

06/10/2013 | Adweek/AdFreak blog

Adobe is photographing people at rigged bus stops in Sweden with hidden cameras, Photoshopping the image and displaying the manipulated shots on outdoor ad displays at the bus stop. The stunt by Swedish agency Abby Norm "seems almost jolly," writes David Gianatasio. "Unlike more malevolent ad stunts that hinge on provoking fights, flight or just plain fear, this prank gives more than it takes -- instant gratification, a novel and positive experience and a cool product demo."

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