Apple's iTunes Radio allows users to pay for an ad-free version

Apple differentiated its new iTunes Radio from streaming music leader Pandora at the Worldwide Developers Conference by unveiling an ad-revenue sharing model set at 10%, versus Pandora's 4%. Apple's service will be offered in a display and audio ad-supported model for free, or ad-free with a $24.99 subscription to Apple's cloud-storage service iTunes Match, which encourages the purchasing of songs for $1.29 a tune. Some industry observers say Apple may have an edge over competitors in owning a richer data set of its consumers for ad-targeting purposes.

View Full Article in:

TechCrunch · Wall Street Journal, The · Advertising Age (tiered subscription model) · CNET

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY