Apple's iTunes Radio allows users to pay for an ad-free version

Apple differentiated its new iTunes Radio from streaming music leader Pandora at the Worldwide Developers Conference by unveiling an ad-revenue sharing model set at 10%, versus Pandora's 4%. Apple's service will be offered in a display and audio ad-supported model for free, or ad-free with a $24.99 subscription to Apple's cloud-storage service iTunes Match, which encourages the purchasing of songs for $1.29 a tune. Some industry observers say Apple may have an edge over competitors in owning a richer data set of its consumers for ad-targeting purposes.

View Full Article in:

TechCrunch · Wall Street Journal, The · Advertising Age (tiered subscription model) · CNET

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL