Cirque du Soleil lines up brands

06/10/2013 | Adweek

Cirque du Soleil is aggressively "seeking to create artistic experiences -- or content -- that help brands appeal to their key audience," said the Montreal-based entertainment troupe's CEO Daniel Lamarre. Matching the brands that work well with Cirque's artistry is a balancing act, analysts say, though 2010 partnerships - Microsoft Kinect for XBox 360 at the Electronic Entertainment Expo -- seemed right sized. "Brands like Google, Coca-Cola and Nike, which have strong identities that complement Cirque du Soleil's strengths, could be great partners," says Nigel Hollis, Millward Brown chief global analyst.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY