Funny rail-safety video becomes a favorite at Cannes Lions

06/10/2013 | USA Today

A humorous video aimed at raising awareness about safety near train tracks is a favorite contender for an award at the Cannes Lions International Festival of Creativity thanks to its strong international buzz. The ad for Metro Trains in Melbourne, called "Dumb Ways to Die," features cartoon figures meeting their demise as a result of dumb behavior, such as playing with a wasps' nest and having disregard for oncoming trains. The video has garnered almost 50 million YouTube views, and the catchy jingle has inspired musicians to post their own versions of the song to YouTube.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY