Funny rail-safety video becomes a favorite at Cannes Lions

06/10/2013 | USA Today

A humorous video aimed at raising awareness about safety near train tracks is a favorite contender for an award at the Cannes Lions International Festival of Creativity thanks to its strong international buzz. The ad for Metro Trains in Melbourne, called "Dumb Ways to Die," features cartoon figures meeting their demise as a result of dumb behavior, such as playing with a wasps' nest and having disregard for oncoming trains. The video has garnered almost 50 million YouTube views, and the catchy jingle has inspired musicians to post their own versions of the song to YouTube.

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