Imagination will challenge ARM in smartphone IC designs

Imagination Technologies Group, having acquired MIPS Technologies, is mounting a stronger challenge to ARM Holdings for chip designs going into smartphones, Christopher Williams writes. In reference to ARM, Imagination CEO Hossein Yassaie said, "It's really unusual to have an industry where one guy has 90% market share and the reason for it is that the competition wasn't there fundamentally." Yassaie aspires for his company to have 30% of that market segment by 2018.

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