Kellogg debuts Special K Nourish hot cereal

06/10/2013 | (France)

Kellogg has introduced Special K Nourish, a 190-calorie hot cereal with oats, barley, wheat and quinoa. The product marks a shift away from flavor-based innovation to grain innovation, Datamonitor analyst Ramaa Chipalkatti said. "Consumers in the U.S. are quite welcoming of new super food and grains and formulations."

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