Survey: Majority of marketers embrace multiscreen campaigns

06/10/2013 | BizReport

Nearly three-quarters of advertising agencies are using multiscreen campaigns, and 90% plan to launch one this year, according to the Master Multiscreen Video Advertising survey from Mixpo. The rise in multiscreen campaigns follows consumers as they turn increasingly to computers and mobile devices for viewing entertainment and news content.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA