Wal-Mart's e-commerce unit, @WalmartLabs, has acquired startup Inkiru, which has developed predictive analytics technology that Wal-Mart will use to improve personalization, search, fraud prevention and marketing in its online retail efforts. Wal-Mart expects to reap about $10 billion of its projected $466 billion in 2013 revenue from global online shoppers.
Wal-Mart's tech arm acquires analytics startup Inkiru
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