What brands can learn from Durex's Facebook disaster

06/10/2013 | ABC News

A Facebook campaign from Durex promised to roll out an on-demand condom-delivery service to whichever city attracted the most votes -- but the stunt backfired after hundreds of Facebook users nominated Batman, a Turkish city known for being home to a conservative Muslim population. The episode shows the need for brands to run promotions with well-defined parameters and then find experienced social media managers to run them, public relations executive Ben Foster says. "Don't just look for the youngest person in the room to run it. Put an expert in charge," Foster says.

View Full Article in:

ABC News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA