Advertising nostalgia is moving to more recent decades

06/10/2014 | New York Times (tiered subscription model), The

As advertisers shift their target demographic from baby boomers to younger generations, nostalgic advertisements that fondly looked back on the 1950s and '60s are increasingly focusing on the '70s, '80s and even the '90s, Stuart Elliott writes. is a recent example, with a new four-spot campaign that borrows from "The Dukes of Hazzard" TV show.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA