Advertising nostalgia is moving to more recent decades

06/10/2014 | New York Times (tiered subscription model), The

As advertisers shift their target demographic from baby boomers to younger generations, nostalgic advertisements that fondly looked back on the 1950s and '60s are increasingly focusing on the '70s, '80s and even the '90s, Stuart Elliott writes. AutoTrader.com is a recent example, with a new four-spot campaign that borrows from "The Dukes of Hazzard" TV show.

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New York Times (tiered subscription model), The

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