Audi takes to Snapchat for "Pretty Little Liars" season debut

06/10/2014 | Adweek

The ABC Family show "Pretty Little Liars" had its Season 5 debut on Tuesday, and official social media sponsor Audi took to Snapchat to offer fans exclusive content in real time from the show and its stars. "The nature of Snapchat will create the sense of urgency since the images appear quickly. It's an interesting way to deploy content to our rabid fans," said ABC Family Senior Vice President of National Sales Mark Rejtig.

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