Building a brand requires knowing your mission

06/10/2014 | TravelMarketReport.com

Using social media and a unique brand image, travel agents can draw a greater number of consumers, said experts at the recent Affluent Traveler Symposium in Boca Raton, Fla. To build a brand, Black & Wright founding partner Susan Black recommends listing attributes that agents want to promote to their clients and developing a mission statement. "Say authentically what you can do and what you do do," Black said.

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