Building a brand requires knowing your mission

06/10/2014 |

Using social media and a unique brand image, travel agents can draw a greater number of consumers, said experts at the recent Affluent Traveler Symposium in Boca Raton, Fla. To build a brand, Black & Wright founding partner Susan Black recommends listing attributes that agents want to promote to their clients and developing a mission statement. "Say authentically what you can do and what you do do," Black said.

View Full Article in:

Published in Brief: