The legal implications of ambush marketing

06/10/2014 |

Ambush marketing big events such as the World Cup can be a risky game for unaffiliated marketers, who can face fines and even imprisonment for associating their brands with the events, writes lawyer Christopher R. Chase. Brazil's General World Cup Law, created at FIFA's behest, prohibits ambush marketing "by association" and "by intrusion," writes Chase, who outlines examples of each in this article.

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