Social media amplify chef's career

06/10/2014 | Bloomberg Television

Chef Michael Chiarello of Chiarello Family Vineyards and the Bottega and Coqueta restaurants in the Bay Area of Calif. has grown his culinary empire using social media platforms such as Facebook, Twitter and Instagram to share recipes, cooking techniques and even photos of his daughter. "Once you establish a relationship with [your followers], it's really quite personal," he says.

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