As Dr. Phil builds brand, critics grow in number

06/11/2004 | Bloomberg Businessweek

Phillip C. McGraw, a.k.a. Dr. Phil, is building a brand around himself and his immensely popular talk show at a speed that has not been seen since Martha Stewart's heyday. But he also is attracting more critics who say he is improperly holding himself out to be an authority on a wide range of psychological and medical issues.

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