Heineken brews up new campaigns for Dos Equis, Tecate

06/11/2007 | USA Today

Heineken plans to tap a growing thirst for imported beer and interest in Hispanic culture with bigger summer-marketing drives for its Dos Equis and Tecate brands. The former will launch a print, outdoor, TV and Web campaign focused on "the most interesting guy in the world," and the latter will target Hispanics with Spanish-language ads and a Web site.

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