Former executive says Yahoo! should play up its display ad strengths

06/11/2008 | Adweek

Although she acknowledges Google's market power, former Yahoo! chief sales officer Wenda Harris Millard believes her ex-company is wrong to focus so much energy on playing catch up in the search and direct response segment, which she sees as potentially putting at risk its preeminent brand advertising role. "The business of advertising is still a business of persuasion," Millard said at an industry event. "Machines can't make art."

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