"Get Smart" signs up 10 U.S. marketing partners

06/11/2008 | Advertising Age (tiered subscription model)

"Get Smart," Warner Bros.' big-screen version of the 1960s spy spoof TV series, will be backed with tie-ins and co-branded campaigns from several U.S. marketing partners. Subway, Best Buy, QVC and PepsiCo.'s Sierra Mist are supporting the June 20 release with print and TV ads, while another six, including Anheuser-Busch, Visa, Hamilton Watch, Vespa USA and Swiss Army Knife, are using point-of-purchase promotions and their own Web sites to tout the movie.

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