Dearth of quality TV is opportunity for marketers in China

06/11/2009 | Wall Street Journal, The

China's state-run television isn't known for its popular entertainment programming. Advertisers are looking to fill the gap, with online shows that put consumer products in starring roles. Pernod's cognac brand Martell Noblige is featured in the online show "Style, Experience," while Unilever sponsors China's version of "Ugly Betty" dubbed "Ugly Wudi."

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Wall Street Journal, The

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