Pepsi plops Twitter URL on U.K. cans

06/11/2009 | Mashable

With Pepsi printing its Twitter URL on U.K. soda cans, Twitter has officially reached mainstream, Stan Schroeder writes. But can ubiquity hurt Twitter? "Not everyone wants to be a part of something that everyone else is part of," he notes. "However, when you have a service whose goal is to become a basic utility ... this is exactly what you want."

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