Arby's rolls out upgraded truck with mobile kitchen

06/11/2010 | QSRWeb.com

Arby's has upgraded its mobile kitchen truck to include a larger cooking space and interactive experiences for customers. The truck's kitchen can produce 500 to 600 sandwiches an hour, and the trailer features a Wii gaming system, photo booth and putting game. "People want to be entertained and engaged. We've made [that] a part of the Arby's experience," said Arby's spokesman John Gray.

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