Brooks goes cross-country for shoe promo

06/11/2010 | New York Times (tiered subscription model), The

A promotional bus tour could help running-shoe maker Brooks Sports tap into the fast-growing general consumer market after decades of catering to die-hard athletes. Brooks representatives will visit more than 100 stops this summer aboard the double-decker Brooks Run Happy Cavalcade of Curiosities, including appearances at several Rock 'n' Roll Marathons, which have been popular among amateur runners.

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New York Times (tiered subscription model), The

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