Hyundai, which has been focusing its spending on major event marketing, is launching a campaign around the FIFA World Cup, tying in the concepts of fan loyalty and brand loyalty. Innocean created the spots for the event's exclusive automotive sponsor, with the tagline voiced by Jeff Bridges, "Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai." The ads will run on ESPN, ABC and ESPN2, along with print, Web, radio and outdoor buys.
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