Unilever preps iAd campaign for Dove men's line

06/11/2010 | Advertising Age (tiered subscription model)

Unilever's worldwide deal to be a "presenting advertiser" on Apple's new iAd platform puts the CPG giant at the center of new marketing trends -- globalization and mobile as the emerging digital medium, according to this article. The first ads under the deal will be for Dove Men Plus Care and launch July 1.

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