Wieden steers TV spot for new Jeep Grand Cherokee

06/11/2010 | Advertising Age (tiered subscription model)

For the launch of its 2011 Jeep Grand Cherokee, the first new model under Chrysler Group's alliance with Fiat, the automaker has enlisted roster agency Wieden & Kennedy to develop a TV spot for broadcast and cable. The ad, which evokes the American history of craftsmanship, uses the tagline "The Things We Make, Make Us."

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