Column: Agents should strive for an excellent first impression

06/11/2013 | Travel Research Online

First impressions are crucial in attracting potential clients, and travel agents should make sure that every touch point with consumers allows them to look their very best, John Frenaye writes. From their personal appearance to their website design, every element should be checked and rechecked to ensure it displays professionalism and a unique brand identity, Frenaye writes.

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