Don't ignore the power of Twitter, or the rules of engagement

06/11/2013 | Small Business Trends

Half of Americans see, read or hear about a tweet every day, Twitter says. To tap into that audience, brands should tweet consistently in an authentic voice and show positivity, gratitude and respect, Deborah Shane writes. Don't tweet so much that you overwhelm your audience, and don't borrow content without giving credit to the source, she writes.

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