Dove scores a second viral hit

06/11/2013 | Advertising Age (tiered subscription model)

Unilever's Dove has scored a rare second viral hit with its "Real Beauty Sketches" campaign from Ogilvy Brazil, already one of the most shared and viewed videos of all time. There was an eight-year gap between that hit and its predecessor, however. "I don't think really great creativity is ever easy," said Steve Miles, global senior vice president.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY