Dove scores a second viral hit

06/11/2013 | Advertising Age (tiered subscription model)

Unilever's Dove has scored a rare second viral hit with its "Real Beauty Sketches" campaign from Ogilvy Brazil, already one of the most shared and viewed videos of all time. There was an eight-year gap between that hit and its predecessor, however. "I don't think really great creativity is ever easy," said Steve Miles, global senior vice president.

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