General Mills CFO talks cereal strength

06/11/2013 | (France)

Don Mulligan, chief financial officer for General Mills, said the No. 2 cereal maker, behind Kellogg, appeals to a broad range of consumers. Adults 55 and over and children under the age of 21 "have the highest rate of per-capita cereal consumption," he said, and will account for 80% of U.S. population growth.

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