Hotel brands shift from real estate to fee-based model

06/11/2013 | HotelNewsNow.com

Large hotel brands such as Marriott, Choice Hotels International, Starwood Hotels & Resorts Worldwide and InterContinental Hotels Group have shifted from real estate-based business models to fee-based ones that focus more on branding, sales and marketing. Many industry experts attribute the change to Marriott's 1992 split of its ownership and management platforms into two entities that resulted in an expansion in franchised, leased and managed hotels.

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