Mobile ads quickly supplanting desktop banner and search

06/11/2013 | eMarketer

Mobile advertising is cannibalizing desktop search and display faster than expected, according to eMarketer. U.S. digital ad spending directed toward desktops is expected to peak next year at $35.39 billion, then decline thereafter through 2017, while mobile ads should reach $11.76 billion in 2014 and rise to $27.98 billion by 2017, fast approaching desktop's $32.51 billion.

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