Panel: Offseason is time to drive interest in original series

06/11/2013 | · Variety

Cable programmers should view the offseason as the time "to expand a fan base and an audience," said Joshua Sapan, president-CEO of AMC Networks, at The Cable Show in Washington, D.C. AMC is using Twitter, webisodes and other second-screen features to drive interest in its original series. "[T]he calendar is not quite the calendar any more," Sapan said.

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