Piggybacking on memes requires close attention, quick action

06/11/2013 | Entrepreneur online

Savvy business owners might be able to take advantage of the popularity of online memes to market their companies. The key is to stay tuned in to pop culture, to figure out which aspects of your business have viral potential and to act quickly when an opportunity arises. "There isn't an exact formula to go viral. You do the best that you can and see how it goes," said Damon Brown, co-author of "The Complete Idiot's Guide to Memes."

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