Survey: Health-conscious diners and how they cut back

06/11/2013 | BurgerBusiness.com

Some 39% of health-conscious consumers have a salad as their meal while dining out, while 38% say they skip dessert instead of choosing a less-indulgent entree and 37% say they opt for water instead of a higher-calorie beverage, according to NPD Group. "The bottom line is that even with an increasing number of restaurants offering healthier menu items or posting calories and other nutritional information, at the end of the day, consumers see dining out as a treat, an indulgence," said analyst Bonnie Riggs.

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