Twitter touts its second-screen advantages for marketers

06/11/2013 | Mobile Marketer

Twitter is essentially a mobile company and as such, increasingly a companion as consumers watch TV, said Jean-Philippe Maheu, Twitter's head of international brand and agency strategy. Speaking at the 2013 IAB Cross-Screen Content & Consumers: AfterFronts conference, Maheu said that Twitter's second-screen advantages provide several ways for marketers to extend their TV campaigns into social media.

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