Verify your assumptions before raising heaps of cash

06/11/2013 | Business Insider

Many startup founders are focused on raising as much money as possible even though they have yet to develop a winning business model, writes Steve Blank. Before you have found your niche, you should use small amounts of money to test your ideas and verify that the market will be receptive to your company, he writes. "Raise as much money as you can after you have tangible evidence you have product/market fit, not before," he recommends.

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