As more consumers migrate their online activities to mobile devices, the challenge for brands is to not just be mobile, but own more "mobile shelf space" than their competitors. While the knee-jerk reaction is to focus solely on app development, apps are just one part of a solid mobile marketing strategy. Join ExactTarget's Vice President of Mobile Products R.J. Talyor as he shares how brands should align their efforts to command more mobile consumer mindshare. Register for this free webinar.
Published in Brief: