Changing consumer preferences about chemicals show need for better understanding

06/11/2014 | GreenBiz.com

There's a desperate need for greater chemical literacy among Americans, even as some marketers promote "chemical-free" cleaners that do in fact contain chemicals, writes Joseph Rinkevich, founder and president of SciVera. As companies try to meet demands for safer chemicals, they "can work with suppliers to identify and select preferred chemicals for products while protecting proprietary ingredient information within the supply chain."

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